Long before Pepsi became a global brand associated with television commercials, pop stars, sports, and the famous Pepsi Challenge, it was a fountain drink mixed in a North Carolina drugstore.
The earliest decades of Pepsi-Cola are especially interesting for collectors because the company’s history can be followed through the objects it left behind: bottles, signs, trays, paper advertisements, crates, soda-fountain pieces, and other promotional material. Those pieces document more than changing logos. They show how a regional beverage repeatedly reinvented itself through packaging and advertising until it became a national competitor in the soft-drink business.
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